Last week I shared with you element one of the Marketing Warrior - Creativity.

Are you ready for element two?

This element makes us pay extra special attention as we wrap up the current year already in progress and begin to envision what the next year of our lives will lead us towards.

Guessed it?

This second key element is Clarity – an essential for each and every one of us as we look towards identifying our true goals and dreams. Especially as you look towards how you share it through your messages to outside world

What are the elements that take us away from our craft – that main thing we enjoy performing the most and would prefer spending our days doing?

This question is what led me on my quest to write my new book the Marketing Warrior.

The vision I had in writing this book is really how do we let our best self-shine consistently. All the while insuring that we are inspiring our customers to allow them to know what we are up to in our business on a regular basis.

Sometimes victory takes a little longer than we initially expected.

Currently we are in the middle of what has turned into a pretty major home remodel. This project started from a little vision my husband had that quickly got bigger and bigger as the two of us collaborated over it.

We saw the need, or the dirt as Louise Hays shares in todays quote, and we were ready to create an element to our home that will make a major difference the moment you walk in our front door. 

As the words for today’s Victory Letter start to ooze from my brain I keep thinking what it is that actually happens to get us past the expected mile. In a world that can throw so much at us in a given day, the one human strength we each possess that rises us up past the daily grind - it is willpower.

The ability to move past the adversity and downfalls of our lives with the needed belief and faith, even when the cards seem stacked against us we head towards what matters most.  I can think of so many examples in the last few weeks where I have seen willpower in action.

Life is short and we never really know when it’s going to be done.  Something recently happened in my life to give me another big wake up call and reminder about making the most of each given day.

I had gone to the Woodland Park Chamber of Commerce to give a workshop on email marketing and as has been my experience with this particular chamber the audience was very interactive and ready to learn.

In this particular workshop there was one gentleman who stood out from the rest even from the moment I walked in the door. His name was John Carrigan and he was the first one there - having arrived 20 minutes early. Throughout the workshop he was fully engaged and asked many questions.

A deadline is a time limit to get something done and acts as milestone in the accomplishment of an achievement you desire.  Without accountability to a given deadline it’s like adding more air to the wind. It really does not serve a purpose.

Without the measurement of when something must be done, it could take many years to get the things we want in our life accomplished.

Last week I traveled to my nieces wedding in Orlando, Florida.  If you ever want to see the stress caused by the fear of not meeting a deadline, just talk to a bride just a few days before her wedding.  For so many brides, their wedding day is the day they have dreamed of most of their life and doesn't really have the ability for a do-over.

Did you ever stop to notice that honesty takes a whole lot of courage? 

There is a growing concern I have been observing lately - the avoidance of sharing honest feedback.  It seems to be happening because of a fear in hurting the feelings of others or that maybe that others won’t like us anymore when we speak our truth.

People resist change. Most times people even resist talking about change! However, this element brings the potential for life altering transformation. What is your attitude and movement towards a current change you need to make in your life?

Why seek change?  Because change brings growth and opportunities. Even if it seems quite uncomfortable and unwelcomed at first, our life progresses towards a new direction. The truth is we can get too comfy and cozy in our lives and this time of year it’s always a good reminder to see where you are standing when it comes to creating change for yourself.

Have you been noticing all the birds flying around in massive flocks these last couple of weeks in your part of the world?   As the fall season gets into full swing here in Colorado I have watched the robins, geese and black birds hanging out with each other – sometimes literally hundreds together at a time.

Part of their gathering together is migration patterns as they begin to move to different climates.  Some of it as well is that they are foraging together to get the abundance of the fall harvest from seeds in my garden to the corn leftover in the nearby fields.